When I joined the Marketing/Community team as an intern in 2017, the studio was in the midst of a full rebrand. It had been 15 years since the last rebrand, and with Marvel's Spider-Man set to ship just over a year later, Insomniac felt it was time to refresh the logo to match the studio's new direction. As Marvel's Spider-Man was set to be the studio's biggest title since Ratchet & Clank, the community was sure to grow exponentially over the next year. It was therefore up to the Marketing/Community team to create content to appeal to these new fans and grow excitement for the game's release. When I returned to the team as an intern in 2018, our focus shifted largely to promotion for Marvel's Spider-Man, which was set to release at the end of the summer.
One of the biggest projects I got to work on at Insomniac was a full train wrap for the 42nd Street Shuttle in New York City, which shuttles guests between Grand Central Station and Times Square. I designed the entire wrap and directed the production of deliverables for printing through Sony Interactive Entertainment and a third-party printing company. Click here to view more photos and information about this project.
As one of my primary responsibilities, I cross-collaborated with strategic partners such as Marvel Entertainment and Sony Interactive Entertainment to create social media content for an audience of over 1 million followers across all platforms, including Twitter, Instagram, Facebook, and Discord. Examples of the copy, graphics, and GIFs I created can be seen below.
Additionally, as Marketing/Community intern, I participated in almost daily Twitch livestreams. While in Durham, I helped run the stream from behind the scenes. While in Burbank, I appeared on-screen, playing games with coworkers while answering live questions from viewers.
Spider-Man Hype Train
High-impact ad design, featured on 42nd Street Shuttle in New York City. Click here to view details.
Product Ad Template
Simple template for pushing products from our new online store on social media.
Copywriting & GIF creation