THE CHALLENGE
Universal Creative has been creating world-renowned theme park attractions since 1968. However, unlike the rival group Disney Imagineering, Universal Creative is not a widely recognized name. In 2018, Universal Creative put forth an effort to amend this and solidify the Universal Creative brand, raising public recognition. The Global Communications and Brand Management team was created to lead this effort. Our goal is to spread brand awareness among Team Members, theme park goers, and industry professionals through curated social media content.
MY WORK
On this page are examples of content that I created for our LinkedIn, whether through copywriting, photo selection and editing, or motion graphic creation. Over the course of the summer, shares increased by +68% and followers increased by +33%.
I've also included the global PR announcement of Universal Orlando's fourth theme park, Epic Universe. The first draft was written by my team, due to our greater understanding of what the upcoming park has to offer. The Universal Orlando PR team then edited the draft for the global announcement.
While there, I also helped craft internal communications for over 1,000 international Team Members in Orlando, Hollywood, Beijing, and Osaka. These communications, including announcements from executive management and weekly newsletters, conveyed important information to Universal Creative Team Members, highlighted recognition, and worked to encourage a collaborative and creative environment.
Additionally, I worked as a part of the Media Services team, who acted as an in-house agency for any graphic design or video content that project teams needed. As their unofficial intern, I participated in in-park video shoots, assisted with recording audio for interview videos, and created both internal and external graphics.
LinkedIn Posts
Copywriting, photo editing, and motion graphics
Inside the Internship Series
Fully managed project from concept, to filming, to editing, in order to bolster internship recruitment efforts.
Global PR Announcement of Epic Universe
Contributed copywriting
