SOHO SODA CO.
For this project, I set out to design and brand a funky-fresh soda company based in New York City. I wanted the brand to feel vibrant and lively, like the city from which it so proudly stems. I drew a lot of inspiration from the organic shapes and bright colors of murals and street art, contrasting a bit against the sharp geometric shapes of the logo typography. This project was a fun exercise in keeping a brand's look and voice consistent across a variety of materials.
Check out the website, branding, packaging, and mural I designed below!
PROCESS:
Moodboard & Inspiration
Early digital logo sketches
Early logo iterations
Website Wireframes