THE CHALLENGE
For this project, I was tasked with designing a mobile business from start to finish. When first brainstorming, I asked myself what non-food products would sell well in an area populated by food trucks. My answer? Vintage records! Roam Records is a mobile vinyl record store, inspired heavily by the style of the late 60s and early 70s.
MY WORK
I started with brand exploration: mood boards, name brainstorming, and logo design. I then expanded the brand to include illustrations, fun typographic pieces, and patterns. The final deliverables included logos, illustrated motion graphics, business card, letterhead, merchandise, truck design, website design, and a full brand book to encapsulate all these pieces. Check out the designs below, and the process sketches at the bottom of the page!
PROCESS:
Moodboard & Inspiration
Initial logo sketches — playing with different brand names
Logo iterations