D23 is the official Disney fan club celebrating the wonder and excitement of Disney's stories, characters, songs, and experiences. By joining the club, Gold Members get an inside look at everything Disney, from exclusive events and unique merchandise to online content and quarterly magazine publications.
When I joined the team in 2021, we held our first in-person events in over a year (due to the Covid-19 pandemic), to an incredibly enthusiastic response from our Members. We also launched our first influencer campaign and supported several big company-wide priorities, including the 50th Anniversary of Walt Disney World.
On a regular basis, I develop integrated marketing campaigns across web, social, email, and events. In preparation for each campaign, I help plan project timelines, write creative briefs, and coordinate assets through the approval process. I then help with execution: writing and uploading editorial content to our website, writing copy for emails, routing assets to the correct stakeholders, and capturing key metrics as the campaign progresses. Once the campaign has ended, I analyze campaign performance, build post-mortem recap decks to identify areas of opportunity, and present recommendations to our executive management team.
Check out a few examples of articles I've written for D23.com below, as well as a few recipes I created and shot for our holiday Season of Magic campaign!