D23 is the official Disney fan club celebrating the wonder and excitement of Disney's stories, characters, songs, and experiences. By joining the club, Gold Members get an inside look at everything Disney from exclusive events and unique merchandise to online content and quarterly magazine publications.
When I joined the team in 2021, we held our first in-person events in over a year (due to the Covid-19 pandemic), to an incredibly enthusiastic response from our Members. We also launched our first influencer campaign and supported several big company-wide priorities, including the 50th Anniversary of Walt Disney World.
On a regular basis, I develop integrated marketing campaigns across web, social, email, and events. In preparation for each campaign, I planned project timelines, wrote creative briefs, and worked cross-functionally with the graphics team to gather approvals for all assets. I then wrote and uploaded editorial content to our website, crafted copy for emails, and captured key metrics as the campaign progressed. Once each campaign ended, I analyzed campaign performance, built post-mortem recap decks to identify areas of opportunity, and presented recommendations to our executive management team.
Check out a few examples of my work below, including articles I've written for D23.com, recipes I created and shot for our holiday Season of Magic campaign, and emails for which I wrote copy and creative briefs.